Palm

Palm × Sonder

HOSPITALITY

Note: As of November 2025, Sonder has initiated winding down operations. Palm continues to support their treasury team through this critical period, delivering the liquidity management, cash visibility and control needed.

Sonder, a tech-enabled hospitality company in 40+ cities, blends hotel consistency with rental character. Its treasury team is crucial to managing liquidity, efficiency, and strategic cash flow at scale.

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When tech takes over the busywork, you get to lead — Sonder's Treasury reimagined

Sonder’s treasury team wasn’t in crisis but was weighed down by legacy tools and inefficient workflows. Manual forecasts, transaction searches, and data chasing drained productivity and morale.

Palm introduced a new way of thinking, freeing the team from repetitive tasks and challenging inefficiencies.

Rob’s Story: From Searching to Seeing

For Rob, finding a single transaction used to take five to ten minutes in their previous treasury system. That might seem minor, until you realize he was repeating this process 20 to 30 times a day. Each delay chipped away at productivity, clarity, and the ability to respond quickly to the business.

“In our old system, it would take five to ten minutes to find a payment sometimes. In Palm, it’s seconds. Literally.”

With Palm, Rob now logs in alongside his core tools like NetSuite and Stripe. The homepage instantly surfaces relevant financial data, and advanced filters let him pinpoint exactly what he needs—without complex configurations or second-guessing.

KPI
Before Palm
After Palm
AR Reconciliation
5–10 minutes per search
Instant results with filters
Forecasting & Accuracy
Manual, scattered, prone to oversight
Real-time pulse checks, historical variance detection, and idle cash visibility
Team Reporting
Manual exports & edits
Self-serve reports to billing, tax, and finance
Variance Analysis
Difficult to track, risk of idle cash
AI-driven variance detection unlocks hidden liquidity
Transaction Reconciliation
Manual, slow, time consuming
Instant, extended search and filter capabilities
Reporting
Manual, siloed, slow
Insightful, fast, recurrent
Erik’s Story: From Forecasting to Forward Thinking

With 10+ years in treasury, Erik’s role goes beyond tracking cash to anticipating it. Before Palm, reporting was manual and inconsistent—exporting data, cleaning it, and building charts in spreadsheets just to brief leadership.

“Right now, with other tools I have to download reports, clean the data, then format it all to make it presentable. With Palm, that’s gone. The visuals are already there—ready to share, ready to use. It just makes reporting part of the process, not a separate project.”

Today, Erik uses Palm forreal-time forecasting, tracking funding requirements, and building dashboards that reflect up-to-date financial positions.

Area
Measurable Impact
How Palm Helped
Transaction Reconciliation
Reduced from 5–10 minutes to seconds per search
Instant results through smart filters and real-time data access
Forecasting Accuracy
+30% accuracy improvement
Automated pattern detection and real-time variance checks
Reporting Efficiency
20+ hours/month saved
Built-in visuals and self-serve reporting for finance and tax teams
Variance Analysis
Increased cross-department access to data
Enabled non-treasury teams to pull reports independently
What You Should Demand From Any Cash Management Solution

Palm replaced Sonder’s clunky processes with intuitive tools and real-time forecasting—helping the team save time, cut errors, and set a new standard for modern treasury.

The Strategic Unlock: Sonder Can Dream Bigger Now

This isn't just a story about saving time. It's about making space. With Palm, Sonder’s treasury team reclaimed hours and repurposed them into strategic value, giving them the ability to think, lead, and innovate.

“It used to take me hours a day to find payments. Now I’m focused on follow-through, not follow-up.”
“Palm didn’t replace our workflows. It replaced the noise.”

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